Star Castle Studio provides artful entrepreneurs and makers with tips and custom-created visuals needed to beautifully run a professionally branded business and make an unforgettable impression online.
Everyone knows that crystals can make a beautiful edition to your space, but did you know you can use them to actually enhance and empower your business’s journey? Specific crystals can assist you in business, so you can show up fully and deliver your absolute best work to your clients/customers.
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If you’re new to crystals, or have previously only seen them as pretty decor, here are some ways to get them really working for you.
How To Start A Crystal Business In 2022 — Crystal Boss
Use the crystals to center yourself while keeping your business and goals in mind in order to help center yourself and your energy.
This can be an inspiring process that can help channel different and unique energies for each unique individual you work with. For example, I choose a crystal for each new Bite-Sized Branding client and keep it close to me throughout the project. It stays with me on our calls, soaking up all the inspiration we chat about, and then keeps me company while I work, exuding all the inspiration into the designs I create.
Think of it as a tuning fork for your creativity that allows you to easily tap into the unique energy & vision that you & your client have for the project deliverables. Having a project specific crystal can be a great way to quickly reconnect to the original intention and what you’re hoping to create.
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It’s easy to get overwhelmed by time crunch projects or by the amount of projects on your plate. Picking a unique crystal based on what you specifically need that day can help amplify your intention and optimize your day. Specific crystals can balance your stress, help you stay focused, encourage positivity, and/or tap into your creative process more efficiently – the possibilites are endless. Or simple look at your options and choose a crystal that calls for you that day.
A stale workspace can stunt your workflow. Specific crystals can be great for removing negative energy, creative blocks, and more. Especially if you’re working with other individuals and/or tapping into their energies (readings, channeling, etc), it’s important to clear your space and detach from any unwanted ‘baggage’.
Think of this as recharging the batteries, or rather resetting the energies, of your crystals. You can sage them, put under the light of the full moon, place them on a selenite plate, use a sound bowl to awaken them, or soak them in water.I typically choose to sage my crystals or use my sound bowl to help them reactivate, since not all crystals can be submerged in water.
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Selenite is known as a universe clearer. It’s an excellent stone for meditation or spiritual work as it encourages tranquility and calmness. It clears unwanted energy and can assist you gain unbiased insight. It helps clear confusion and aids in helping you see the bigger picture. A selenite wand is a great tool to keep in your office! Slowly wave it around your workspace, over your computer, or around your head to quickly clear away distractions, negative energy or anything else that may be unwelcome in your space.
Fluorite can be used to improve self-confidence and can help you in making difficult decisions. It also helps increase and prolong focus, strengthening your concentration. It is an excellent focusing tool for removing ‘fog’ from your head, allowing you to think clearly.It has no official color to it, though it can be found in shades of purple, green, lilac, golden-yellow, blue, pink and brown.
Tigers Eye functions as a powerful protection stone, clearing the body of negative energies while simultaneously banishing self-doubt. Fear of failure can be easier to tackle with some Tigers Eye at your fingertips. It can be a super empowering tool for entrepreneurs to fearlessly stand in their unique power.
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Sunstone is commonly found in shades of red, orange, pink and brown. This crystal in a mighty helper. It assists with staying on task and removing distractions. It’s also great for vitality, raising intuition and enhancing your thought process. This one operates like a focusing laser. Sunstone also encourages positivity and helps clear the mind so that your energy is unhindered by stressful thoughts
Has a similar appearance to gold and is commonly known to attract wealth and prosperity. It also can help clear out bad energy and funnel positive energy into the room it is in.
Even if you have some doubts about the power of crystals, consider this: there’s no harm in potentially giving your business the chance at an energetic nudge. If nothing else, you can be sure they’ll beautify your workspace!
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If you do use crystals in your office, home or workspace, send me a message on instagram, telling me all about your favorites! I’m always looking for new crystals to try out.Natural crystals, stones, and minerals have been prized for centuries for their beautiful natural forms and colors. Many people believe that crystals have vibrational frequencies that bring balance to your body, mind, and relationships, and clear the effects of negative energies.
Crystals are more popular than ever – especially among people who value them for their aesthetic and metaphysical benefits. These days, you can even find crystals at chains like Marshall’s and HomeGoods.
Although mainstream retailers are getting into the crystal game, there’s still plenty of opportunity for crystal lovers to launch their own thriving online business.
How To Start Your Own Gemstone Business
The market for online shopping is projected to grow 12.31% every year until 2024. In 2022, around $600 million more is predicted to be spent on ecommerce than in 2021.
How do we know that some of these additional dollars will be spent at online crystal stores? Let’s look at Google search trends for the United States.
Interest in the search term “healing crystals” has climbed steadily over the past few years. It reached its all time high in 2021.
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The amount of money people are spending online is growing, and interest in healing crystals is growing too. As demand for crystals grows, more crystal sellers are entering the market.
New sellers will only stop entering when it stops being profitable – that’s basic economics. And so far, it doesn’t seem like we’ve reached that point.
I started my Etsy shop, Interstellar Crystals, in April 2021. I reached my first 100 sales in just three months. That’s more than one sale every single day!
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Today, Interstellar Crystals has served hundreds of customers and generates thousands of dollars in monthly revenue. Here is the exact method that I used to start a crystal shop.
Don’t fall into the trap of trying to be a one-stop shop for everything and everyone. By specializing in a certain niche, you can directly appeal to customers with specific likes and interests – and start making sales!
Definitely don’t resell crystals that you buy at retail prices. There’s just no room for you to make any money that way.
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It’s super important to research every single type of crystal that you purchase for your inventory. If you don’t know what you’re buying, you could easily end up with fake, mislabeled, or poor quality stock.
There are many strategies for pricing crystals. Doing the math is necessary to make sure you are actually making a profit when the crystal sells, and not just breaking even, or even losing money. Learn how to price crystals for profit with my free pricing calculator.
You want to put a lot of thought into your store name. It’s difficult to change your name once your shop has loyal fans and customers.
How To Start A Crystal Business In 2023
A logo will help you stand out from the crowd. It will appear on your website and social media profiles, and you should incorporate it into any inserts or business cards that you mail with your orders.
There are three main ways that online crystal sellers host their stores. Each one has pros and cons. Learn more about these options in my blog, Where are the best places to sell crystals online?
Etsy is an online marketplace focused on handmade items, vintage items, and craft supplies. It brings buyers and sellers together on an easy-to-use, trustworthy platform.
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Some crystal sellers choose to sell solely on Instagram or Facebook. You can list items in posts or stories, but the most effective way to sell large volumes of crystals is through live streaming sales.
Launching your own website requires technical skills and marketing knowledge. If you choose to go this route, a popular platform for crystal shop websites is Shopify.
Even if you don’t sell crystals on social media, your shop should be active on at least one platform to build brand awareness and trust. Instagram, TikTok, and Pinterest are popular options.
Start Now Text On Colorful Crystal Abstract Background. Online Business Concept Stock Photo
Before you start adding listings to your shop, make sure you’re ready to pack and mail your first orders! Here are the key things to have on hand:
You don’t need to be a pro or invest in expensive equipment to take good product photos. Use natural lighting and a simple background, and make sure your photos clearly show the details, size, and true colors of the crystals.
Now you have everything you need
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