Maybe you’ve been to a paint and sip night and had a seriously good time. Or maybe you’ve just heard about it and it struck you as a good idea. Either way, learning how to start a paint and sip business can be a great first step towards this potentially being your next money maker.
Since the mid-2000s, paint and sip studios have continued to gain traction as a creative and fun way to relax. If you haven’t been to one, they basically involve people sipping wine or other alcoholic drinks while they work on group painting lessons.
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Let’s be honest, there’s a bit more of a focus on the drinking aspect at these events. But the art part can be fun too!
Questions To Consider Before Starting A Paint And Wine Business
And the paint and sip business model is projected to continue to rapidly increase in popularity, especially as world economies continue to return to pre-2020 operations.
So this detailed guide offers step-by-step instructions about how to start a paint and sip business in 2021 and beyond. It also explores some facts about paint and sip franchise opportunities.
There are various important steps involved in opening a paint and sip studio. Here’s a step-by-step action list to base your efforts on:
How To Start A Paint And Sip Business
A paint and sip business appeals to many entrepreneurs because the model is based on a combination of fun and creativity. They are excellent locations for corporate outings, girls’ nights out, Bachelorette parties, and other casual events. So, you’ll need to give some thought to the specific business model you will develop.
For instance, some paint and sips sell alcoholic beverages on-site and others operate on a BYOB basis. Some focus more on painting instruction, and others focus more on the imbibing aspect.
I like to brainstorm with pen and paper so that I can see the “personality” of each potential name instead of just typed text. Remember that this is your vision and there are no set rules.
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Some of the most popular paint and sip franchises today are Painting with a Twist, Pinot’s Palette, Wine & Design, and Board & Brush. Just let your mind and sense of humor run free and jot down some ideas. You’ll probably be surprised at all the exciting variants you come up with!
You’re going to need a professional website if you want to succeed in any type of business today. When you do decide on the name for your new paint and sip venture, waste no time securing a domain name. This is very important because you want the URL for your business to match its name.
Personally, I use Hover for buying my domain names, as they’re very cheap, secure and have been great to work with whenever I’ve had any questions.
Tampa Art Party
For example, at the time of writing this, the one below is still available – which is absolutely perfect for a paint and sip business!
Your business website is a very important asset for your company. After all, it may be one of the first things that potential clients see when deciding whether to book you for an event.
See our step-by-step guide on how to start your own site to see just how to do this in less than 20 minutes.
Bruce, Claude Lhuillier
In particular, you’ll want to make sure your website looks as professional as possible, while matching the fact that this is a fun business to be in.
You could actually do this yourself, especially if you use a theme like Kadence. It’s free and makes it very easy for non-techies to design their own sites.
That said, you may want to consider buying a readymade theme or even hiring someone to make a custom one for you. Check sites like Fiverr for this.
How To Host Your Own Paint Party [from Paint And Sip To Family Night]
If you go with the latter, choose a designer who makes you feel comfortable and confident in their abilities. Tell your website designer about your vision for your paint and sip company. “Paint” a clear picture so that the designer can deliver the best product possible.
Each local community in every state has its own set of ordinances that dictate how new business entities are registered. Call your local Chamber of Commerce and inquire about the laws you’ll need to meet to start a paint and sip business.
Understand that you’re likely going to need a business license, liquor license, insurance, building inspections and zoning permits. Make sure that you meet all laws and regulations to ensure that your business doesn’t incur problems and/or fines in the future.
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FYI: If this all sounds a bit hard, take a look at this service offered by BetterLegal. For a flat fee, they’ll have your business up and running in two business days. All you have to do is spend five minutes filling in some forms and they’ll take care of the rest.
Require physical brick-and-mortar locations if you go down the route of offering this. The alternative is those paint and sip businesses that can be booked to come to events or where you may hire different spaces for each event for people to then attend and get a new “feel” at each one.
That may actually be better for you if, say, you see your paint and sip business as being more like a weekend job.
How To Host The Most Colorful Sip And Paint Party
But if you do prefer to start your paint and sip business in one set place, you won’t be surprised to hear that location is going to be a very important aspect of the business to consider. This is why you shouldn’t rush into leasing a location that is not going to suit your immediate and long-term needs.
Paint and sip studios require room for painters/drinkers to relax, let loose, and enjoy their experiences. A spacious location in a busy, safe district is ideal but can be expensive, especially for a new enterprise. You’ll have to balance physical location, spaciousness, safety, and other considerations that are budget-friendly in your unique situation.
After you understand more about the expenses associated with your lease, licensing, website development, and other vital overhead costs, you’ll need to clearly define your services and what they will cost. These will vary based on the types of experiences you intend to deliver to your customers.
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For example, you should decide what to charge for private parties, corporate events, and for people who just walk in off the street (if you choose to cater to that demographic).
Will you have a team or operate solo? Will you need to pay for an art instructor’s time per session? Will waiters or waitresses serve drinks? Consider rent, utilities, wages for your team, and other mandatory expenses.
Set your prices so that they cover your expenses plus allow you to turn at least a modest profit. You can then hone your pricing schedule to maximize your profits, over time, as you understand all of your business’ metrics more thoroughly.
Paint And Sip Business Names
While it’s true that paint and sips are in-person businesses, your online presence will still have a lot to do with your success. Along with your professional website, you’ll need to establish some social media profiles on big-league venues like Instagram and Facebook to advertise your business. That said, Twitter and maybe even TikTok could also be good to establish depending on the target demographic of your customers.
Your social media pages will help you both attract new customers and retain existing ones. People rely on technology to keep themselves in the know. I know I use social media posting and marketing to inform my customers about upcoming events, contests, giveaways, and whatever else I can think of to entice them and let them know that I care about them!
Make sure you post key information like your hours of operation, location, phone numbers, email addresses, and social media profile links. I use an online form for booking and it is amazing! Make it easy for your visitors to get what they want and move on with their days.
Start A Paint And Sip Studio Business
And because paint and sips are largely about expressing creativity, most of your wine-sipping patrons will be all too happy to share their artistic creations with your social media audiences – which can be a great way for you, in turn, to reach even more potential paint and sippers. Make it fun!
Not surprisingly, a paint and sip business relies on a ready supply of both painting supplies and alcoholic beverages. As a business owner, you’re going to need suppliers for both, and the less expensive the better.
Remember that while quality is always important, most patrons of paint and sips are more concerned with having a relaxing good time. So just search for suppliers that meet your needs without overstressing your new business budget.
Paint & Sip
Social media marketing is definitely a vital element of almost all types of businesses today. According to Entrepreneur, at least 97% of all Fortune 500 companies engage in social media marketing on one or more platforms.
However, don’t forget that you can still advertise in traditional marketing vehicles like local newspapers, television ads, radio spots, billboards, and others that can be very cost-effective.
All businesses require more than meets the eye to make them function smoothly and profitably in the long run. It’s not always possible to do everything yourself, and
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