I recently developed an interest in online courses and online certifications. My search for free online courses with certifications (keyword “free” bc I’m broke LOL) led me to Google’s Google Digital Garage, a hub of free courses offered by Google to boost your CV/ resume/ LinkedIn profile and make you more attractive to potential employers.
I did the first course, “Intro to digital wellbeing“, and was waiting for a certificate, but that was not a certificate course. The only course with certification they offer is the “Fundamentals of digital marketing” course, and let me tell you, it’s very long and strenuous. What I love about it is that they tried as much as possible to make the short quizzes at the end of every chapter fun by relating to a person/real life experience with fun graphics. They used characters with real life business and real life problems with you’d solve by applying the knowledge you just learnt in that chapter.
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The entire course has 26 modules (grouped into different sections), and each module has chapters (ranging from 3-6 chapters). Each chapter is presented as a video, and if you don’t want to watch the video, you can just read the transcript, and proceed to “Test Your Knowledge”, where you’re presented with a short problem and you choose the solution.
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After you pass all the chapters in a module, you’ll proceed to the end of topic quiz. There, you’ll be presented with 3-7 questions relating to everything you learned in the module. Once you’re able to pass all of those, you’ll be rewarded with a badge for that topic.
Unlock all 26 badges, and you can take the final exam to earn your certificate. If you hate normal IRL exams, this one is no different LMAO. My heart kept doing gbim gbim. The exam consists of 40 questions and you’re required to get at least 32 correctly (80%) in order to get the certificate. I got exactly 80% LOL. The questions are just like the end of topic quizzes, and some of them are even the same things. Each question has 4 options, A-D. It was exciting and thrilling, TBH. If you fail, you’ll have to wait a while to retake it but IDK how long – maybe a couple of weeks or months.
That’s another amazing thing about this course. You get to study when and how you want. You don’t even have to do the chapters accordingly. I was clicking and doing them from the list however I wanted. If you don’t even want to take the individual quizzes at the end of the chapters, you can skip to the quiz. If you pass, you get the badge. If you fail, you have to do each chapter before you can retake the quiz again.
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You can do it at any time of day, any day of the week, and for as long as you want. It took me 6 days – Thursday to Wednesday, and I was only doing it when I was at work. You can finish it realistically in 3-4 days, or as long as a month, even longer. It’s up to you.
A young woman with a hair full of thick kinky hair who's trying to find her way through life and its unending barrage of challenges. I love to write, to read, to eat, and to love (maybe a little too much). View all posts by Adeoti R. O.Rooted in reducing the burden of time-consuming administrative tasks, software can securely and easily store business data, simplify your selling process, and help refine your customer experience.
The Enterprise Research Centre reports there is an expected productivity gain of between 7.5 – 18% for small and medium sized businesses, when they adopt new digital technologies such as Digital Accountancy, eCommerce and Customer Relationship Management (CRM) software.
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Adjusting to the new landscape businesses are now trading in, being accessible, staying connected and understanding your customers - even when you can’t talk to them face to face - are vital for survival.
Being digital means embracing new technologies that can help your business operate more efficiently. Digital is something SMEs of all sizes and locations can do and taking the first step, no matter how small, will help build confidence and knowledge.
If you have more than one digital aspiration in mind, start with setting objectives for new software and allow the rest to follow when the time’s right.
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Changing how you manage your essential data like financial information and customer contact details give a quick win for saving you time and reducing the opportunity for human error.
In our survey, we found that around 30% of SMEs are still using spreadsheets and paper-based records for their accounts. This presents a huge risk for incorrectly filed accounts and is incredibly time consuming when you need to collate receipts, invoices and manually check payment has been received.
Other ways automation can help save time is by using Customer Relationship Management (CRM) software to store, track and review customer habits.
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Giving you better data to manage your business and your customers’ experience, it means details are entered once and stored centrally so team members can access what they need without having to chase anyone else in the team for information.
Knowing the wants and needs of your customers is vital for retaining clients and attracting new ones. Using paper and spreadsheet based methods to spot trends, especially over a longer period of time, is incredibly time consuming and at risk of human error.
Swapping spreadsheets for CRM could provide the opportunity to track and cross-reference your trends automatically, by clicking checkboxes for what you want to see.
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When SME trading only happened offline, competing with bigger brands was next to impossible. It took big budgets for sustained exposure. Now, people are choosing to shop online and buy from independent traders more, the opportunities are vast.
The creation of online marketplaces and tools for marketing and promotion have levelled the playing field. Environments like social media platforms let you readily examine what your competitors are doing, and how well your shared target customers respond to different methods of advertising and products.
Combined with easier access to professional looking designs for your logos and a website, suddenly a smart, targeted brand presence that reaches more of your ideal customer is in grabbing distance.
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If you’re thinking about what comes next on your digital adoption journey, connecting your existing systems is an ideal place to start.
This can include quicker access to information, and enable improved communication between staff, suppliers and networks. Ideal if your business operates across multiple sites and has remote working staff.
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We know first hand just how impactful Pipedrive can be to SMEs and scale-up businesses who have lofty sales targets but might not know how they’re going to reach them without making a change. Or the business that is chasing operational efficiencies and is tired of error prone manual data entry.
Our team specialise in getting the most out of Pipedrive. We implement, consult and train, all things Pipedrive, building integrations between apps, automating your processes, and helping you to manage your data. We work with the best sales and marketing apps to generate leads, drive growth and reduce manual work.
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