Have you ever had someone tell you that cold calling is a waste of time to grow your cleaning business? Or maybe something like the hours you spend on cold calling could be better used to grow your cleaning business in other ways? The reality is that there is a right and wrong way to do cold calling for a cleaning business. In this post, you'll learn a simple cold calling script template for cleaning businesses that actually works. Plus you'll also learn some marketing strategies you can use alongside cold calling to get even faster results.
If you could use more clients for your cleaning business and have some extra time to spare, cold calling could be a great marketing strategy to implement for your cleaning business. There are two strategies you should focus on while building your cleaning business. They are an active prospecting strategy and a passive marketing strategy.
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Both work together to achieve faster results, and you should ideally have both in your marketing arsenal. Cold calling can be an essential part of your active prospecting cleaning business marketing strategy.
The Ultimate Guide To Cold Calling Scripts
You are likely already doing active prospecting strategies such as going to networking events and working with referrals, but cold calling can help you get new leads on your terms. Networking and referrals are great sources for leads, but how quickly they come in is mostly outside of your control.
A key benefit of using cold calling to grow your cleaning business is that you can use your work ethic to increase sales. Networking, referrals, and passive marketing strategies work, but they take time to generate sales. If you don't have time to wait around, use cold calling as a means to help generate cleaning leads quickly.
When most people think of cold calling they think of telemarketing. Certainly, that is one method of cold calling, but with a cleaning business, you can also do walk-in cold calling to visit businesses in person.
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Either method can work and each has its own benefits and drawbacks, but with either method, the first step to a successful cold calling campaign is to develop a list and a plan. While developing your list you should also do some preliminary research on the companies you put down.
Just because you are cold calling, doesn't mean you shouldn't know anything about the prospective companies. When you do some initial research you could even break down your list into different sectors such as manufacturing, office cleaning, medical cleaning, and more.
A big reason many people get frustrated with cold calling is that they feel like they have run out of people to talk to. They don't make a list and try and think of a handful of companies they could call or visit. They get emotionally attached to each call, rather than just going through the numbers.
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When you write out a list of at least 300 potential clients when one says no, it isn't as devastating. Success with cold calling is a numbers game. Having a list you can refer back to with hundreds of potential clients when you get a no can keep you motivated.
When you are researching potential companies that you want to do business with there are a few things you need to know before moving forward with cold calling. The first step of your research process is to check out the company's website.
There are a lot of things you can learn by exploring a company's website, such as who the president is, potential contacts to reach out to, recent news with the company, and more. The purpose of this research process is to be able to create engaging questions for the person you end up talking to when you call or visit the business.
Cold Call Script _1 Converted Pages 1 8
Find out key areas that the potential customer is struggling with that your cleaning company could help with and that could improve their business. When you are talking to potential customers, don't just talk about your company features, you need to highlight the benefits and what that company will get by working with you.
If you can, also try and find out what company is currently providing cleaning services to that company so you can customize your approach to highlight similar benefits you offer, as well as additional benefits they don't.
Cold calling scripts can be very helpful to keep you on point when you are reaching out to potential clients. Unfortunately, when most people use cold calling scripts or cold calling templates, they sound scripted.
Cold Calling Script|commercial Carpet Cleaning
Cold calling can be most effective when you don't sound like you are reading something and when you come off as natural. Develop your script and memorize it so you can make it your own and so you don't sound like you are reading something.
When you familiarize yourself with your script enough, you will be able to customize it for each potential customer. This will make you sound more natural to potential clients and help them be more receptive to your cold call.
Avoid getting into selling mode immediately. The main purpose of cold calling is to make an introduction and bring value to the potential customer. If you are successful in those two things, you can more effectively sell your services if the potential customer is interested and open to your offer.
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Another reason to avoid getting into selling immediately is that your ultimate goal is to be able to set up a face to face meeting with the potential client. This would be the president, manager, or whoever makes the decision on cleaning contracts for the company.
There are 3 main steps you want to follow in your cold calling script template for cleaning companies. An introduction, provide value, and to request an in-person appointment to schedule a walkthrough.
Using this cold calling script template you can craft your 30-second elevator pitch. Your elevator pitch should cover who you are, who you are with, and what you do.
Copywriting For A Cold Sales Call Script — Britney Jo
Don't write off possible new clients because you are afraid to pick up the phone. Following the ideas on this form will help you organize your ideas and make your calls more effective and successful! Click here to download the cold calling script template for cleaning businesses below.
Another thing to have in your cold calling script template is responses to common concerns or objections to hiring your company. This could be responses to things like we already have a cleaning company we work with, we do cleaning in house, or other common questions you get on a regular basis.
At the Janitorial Store, we put together several articles you can use to help with these objections and other sales tactics in our sales and marketing resources section.
How To Create Effective Cold Calling Scripts (with Examples)
The first thing to keep in mind is that you won't always be able to directly reach the person you are hoping to talk to. For example, if your goal is to talk to the president of the company, you might get their assistant or some other department head first.
Because this is often the case there are a few things you must do if you want your cold calling campaign to be successful. First, you must always be kind to the gatekeeper.
They hold a tremendous amount of power over whether you will actually get to talk to the person you want to reach or not. They can either open the door to you or close the door on you.
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Beyond that, they could also be a deciding factor on whether to work with you or not. How you treat them can be a good indication of how you would work with future business associates. If you treat the gatekeeper poorly they could influence the ultimate decision maker's choice on if they should hire you or not.
Another thing to keep in mind when talking to the gatekeeper is to find out who handles the cleaning contracts for the company. If you aren't sure who to reach or ask for, the gatekeeper can help guide you to the right person if you treat them with respect.
Beyond the cold calling tips we covered above there are several other things you can do to optimize your results while cold calling over the phone or in person. A lot of people question cold calling and wonder if cold calling a waste of time because it can be very time-consuming if not done properly.
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One strategy you can use to make your in-person cold calling more effective is to only do it when you in the area for previously scheduled in-person meetings. Many people waste a lot of time because they drive all over town doing random in-person cold calling.
Ideally, you can maximize your time by stopping by local businesses near potential clients you are already visiting. This way you aren't going out of your way to visit businesses and you are simply reaching out to potential clients while you are in the neighborhood.
This can actually give you a natural icebreaker as well. For example, you might approach a new business and say something like, Hey my name is Tom and I work with XYZ cleaning. We provide
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